Design — Zack Thomas

Design & Visual Communication

Brand Identity • Campaigns • Publishing • Promotional Media •

Evan Astray

Warhammer Artist & Custom Modeler

Client
Evan Astray

Project
Artist Promotional Series

Year
2026

Creative Direction
· Cinematic product presentation · Photo retouching
· Promotional design · Typography · Layout & composition

Project Overview

A promotional showcase created for Evan Astray, a Warhammer miniature artist and custom builder with an established following on Reddit.

The goal was to translate Evan’s highly detailed physical work into polished digital promotional pieces that felt as cinematic and distinctive as the models themselves. Using original photography of his builds, I developed a consistent visual treatment across multiple pieces—combining image selection, retouching, typography, composition, and graphic elements to highlight both the craftsmanship of the models and Evan’s identity as an artist.

Each composition was designed to function as a standalone promotional piece while remaining visually connected as part of a larger series.

Brand Identity Exploration

Logo concepts explored multiple directions for BashWin's identity, combining Japanese visual references, anime and hobby culture, and a recognizable BW monogram that could remain consistent across digital campaigns and product-focused content.

BashWin LLC.

Proxy Buyer Service: Japan & South Korea

Client
BashWin LLC

Scope
Brand Identity • Product Photography • Advertising • Social Media

Duration
2022-2024

Creative Direction
· Brand development · Campaign design · Product photography
· Photo retouching · Typography · Layout & composition

Project Overview

BashWin LLC. is a Japan-based proxy buying and collectibles business specializing in anime figures, model kits, and hobby merchandise. Over nearly two years, I developed visual content for the brand across identity design, product photography, promotional campaigns, and social media.

The work focused on giving individual products their own visual identity while maintaining a recognizable BashWin presence across campaigns. Rather than relying on traditional catalog-style imagery, product photography was treated as promotional content—using lighting, composition, retouching, typography, and graphic design to turn collectible merchandise into campaign-ready visuals.

Projects ranged from Gundam model showcases and Dragon Ball figure promotions to the development and exploration of BashWin's visual identity. This required adapting the creative direction to different franchises and audiences while maintaining consistency across the broader brand.

Collector & Specialty Items

BashWin's inventory also included authenticated original artwork and specialty collector pieces. Photography for these items focused on clear, accurate presentation while preserving the character and provenance of pieces intended for a collector audience.